Nurture Gold

Hey! I thought I'd quickly update the blog with some old stuff... not that old, but it's the last thing I did before having a baby.
At the end of last year, the very nice folks at DDB Auckland contacted me again for an illustration for toddler formula. The goal was to show that little ones had happy healthy tummies full of happy healthy nutrients when fed Nurture Gold.

Here is the first concept, which was a little too happy:

Poor little guys, I see now that it's a bit full on, and I guess it would be closer to tummy ache than anything else with so much going on inside!

After a couple of revisions and a gorgeous baby girl later, here is the final ad (sorry, I don't have a hi res final at this point, so I included a close-up of the illie I provided)

 

Illustrator, Flash and Photoshop
Copyright Watties/Heinz

Cadbury - Share the Joy

So.... it's been a while, hasn't it? I swear I was feeling bad about it! But I was kind of busy on Tintin up until quite recently, and, then busy taking my first holiday in three years, and now busy finishing making a baby, while working on the Hobbit, Prometheus and other stuff... So I dug up some old stuff that I had never posted (because I was busy).

Anyway, last year, I was contacted by some super awesome folks, Andy and Dave from DDB Auckland, to enter a concept, along with other artists, for a Cadbury campaign. I somehow ended up being the selected artist and got to develop some more the concept and roughs... before the whole job fell through. I think we were all a little very sad about it, but this is how things go in advertising.

This would have been part of the Share the Joy campaign and would have been a series of 4 limited edition chocolate block packs. The trick was, we wanted a fresco when you put all the packs side by side, but because we couldn't control in which order they were going to be put up on shelves, the fresco had to work in all the possible combinations. The illustration had to flow regardless of the order the packs were in. HA!
So, we went up to a solid final concept, and didn't get to hit final rendering of anything, but you can still get a pretty good idea of what it could have been.


But enough talk, let's look at images instead!
First up, the concept that got me the job. A single pack as proof of concept for feel, render, colors and grade:

Then a little later, the full linework and flow. You can already swap the packs, the illustration will still flow.

The linework itself, with all the characters (couldn't resist posting this, I love them displayed like this!):

Then we realised that maybe it was a little too busy in there, so we made adjustments, shrunk some of them, discarded others, and ended up with the final concepts for the first pack and the full layout of the series:

All of this is copyright Cadbury, ok?
Ok, gotta go back being busy!

i can haz more doodlez?

I've been eagerly waiting for this moment since I finished this bunch of commissioned artwork for EA's NFS Nitro... Actually, I've probably been dying to show them ever since I put my pencil on the paper and started drawing the first character. That's pretty much how excited I've been to work on this project (with those awesome peeps).
But you know how it is, NDAs and stuff, and I had to wait for a few months. Luckily for my nerves, I didn't have to wait for too long.

So, you remember that post? Well, they are bits and pieces taken from that one, that I did overnight:

Then I did that one. Cool, I had a full weekend to do it:


A few months later, I got asked to do some more. This time, I had to follow the theme of the different tracks in the game for the cities of:

-Madrid:

-Cairo (my fav'):


-Singapore:


-Dubai:

-and Rio:

For the Cities ones, it was total luxury time-wise - I had a week for each. On the side of my normal day job hours of course.

And then (why stop?), I also did two more pages of elements for the User Interface:


Pencil on Paper, A4 (apart from number 2, which was slightly bigger). Copyright Electronic Arts.

I also did some logos, but can't get my hands on them right now... Funny thing is, I don't believe any of those made it to the final game. Haha.
I hadn't looked at them since I finished working on the project. Now I understand why I was a little tired and drained out. But man, I had the best time!

Sometimes, you're just sooo lucky!

I am so excited!!
After weeks of looking frantically on the Internet and counting days until E3, I finally spotted some of my artwork in EA's new game: Need For Speed Nitro, on which I did some commissioned artwork!
I still can't believe my luck to have been able to work on such a project, with such amazing people!

This image is from the nfs Blog. I only did the doodles around the car. It was released a while ago, but I wanted to wait until I found some in-game pics. In these ones - all but the four posted at the top of the thread- , my artwork can be seen on the road. Can't wait to see more!
And when the game is out (I believe by the end of the year), I should be able to post all the work I did on it! In the meantime, I will keep you updated if I spot anything else on the web!